What is your company name?
What industry sector is it in?
How would you describe your company and the products and services you offer?
In five words or less, can you summarise the feel of your company?
What are the unique selling points, features and/or benefits of your products/service?
Is there a story behind how your brand came about? Do tell…
When people think of your brand, what words would you like them to attach to it? (Examples: innovation, sustainability, fun, professional, eco-friendly, cutting-edge).
What are the values and/or mission statement of your company?
Where do you see your brand in the future? Describe your company in five years’ time.
What are some adjectives that describe how you’d like your logo to make people feel? (Examples: calm, excited, warm, comforted, emboldened, feminine/masculine, amused).
Who are you looking to target with your product/service? (Consider gender, age, location, income etc).
How do you plan to market your business? (Social channels, email newsletter, media outlets etc).
What platforms will you be using to sell your product/service? (a website, social channels, brick-and-mortar store etc).
How do most of your customers find out about your company?
Are there any new markets you'd like to break into? If so, what are they and why?
Who are your main competitors? How do they market themselves, and how are you going to differentiate your offering from theirs?
What wording do you want used in your logo?
Do you have a tagline to accompany the logo?
Do you want to use existing brand colours or a particular range of colours, or are there any colours you don’t want to use?
Is there a font you would like to use, or any you don’t want to use?
Where will your logo be used? (Online, print etc).
Is there anything that must be included, such as existing brand elements, words or icons?
What layout do you prefer? (Text-based or with a graphic incorporated into the text? A graphic separate from the text? Designed as a badge or emblem?)
What logos do you like and why?
What brands do you look up to and why?
What colours or colour palettes do you like and why?
What three attributes would you like your target audience to think of when they look at your logo? (Examples: honesty, intelligence, humour, candidness, strength)
If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider? Do you have any particular images or symbols you associate with your product or company?
Which of these words is a better fit for your brand? Traditional or modern? Casual or corporate? Luxury or cost-effective? Consumer or trade?
Are there any important dates for this project or a timeline we should be aware of?
What's your favourite dessert?
This one's just for fun ;)
